FORMATION OF DIVERSIFYING SUBSTRATEGIES FOR THE ENTERPRISE BUSINESS ACTIVITIES

Анотація

The article presents the author's view on the methodological support for the formation of substrategies for diversifying the behavior of an enterprise with the ability to track (evaluate) the results achieved and develop scenarios for the future. The methodological bases for identifying the level of diversification of an enterprise's activities are formulated on the basis of a three-dimensional indicator that allows taking into account the triune nature of diversification as a diversity of the enterprise's resource portfolio ("inputs" into the enterprise system), formalization of its activities ("processor" of the system), and achieved (expected) results ("outputs") from the system). On the example of a group of Ukrainian enterprises of firefighting services, a developed system of economic metrics for diversifying their activities is presented, which is based on two concepts -a balanced scorecard (BSC) and economic management using the method of interval values. Based on the proposed idea of three-dimensionality of diversification by applying the methodology of morphological analysis, substrategies of diversification of the enterprise's activities are modeled and the results of practical testing of the development of a diversification strategy for the group of enterprises selected for study are presented.

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