Digital Transformation as a Strategic Vector for Improving Enterprise Management Models

Анотація

The article examines digital transformation as a strategic vector for improving managerial models of enterprises under global challenges and in the context of Ukraine's post-war recovery. Digitalization is defined not merely as a technical process of implementing new technologies but as a systemic change of the managerial paradigm that transforms business logic, modernizes management structures, and creates new forms of economic interaction. The theoretical foundations of digital transformation are considered through the prism of economic, managerial, and technological dimensions. Its impact on the formation of analytical platforms, the development of managerial competencies, and the establishment of an innovative organizational culture is emphasized. The article substantiates that digital transformation becomes a catalyst for the modernization of managerial models, reshaping the nature of strategic decision-making and enhancing the transparency of business processes. Special attention is paid to the strategic potential of digital transformation, which lies in its ability to generate new trajectories of economic development, create long-term competitive advantages, and integrate enterprises into global value chains. It is shown that digital innovations act as a key resource for resilience, recovery, and growth of Ukrainian enterprises. At the same time, the article outlines challenges and limitations of the transformation process, including institutional instability, skill gaps, investment deficit, and increasing cyber threats. The generalization of the study's results confirms that digital transformation shapes a new quality of strategic management and defines the prospects for Ukraine's economic development. It ensures the synergy of technologies, analytics, and organizational changes, thereby creating the foundation for sustainable growth and innovative progress of the national economic system.

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