ІншеЗовнішня публікація1 травня 2020 р.

Cognitive Modeling of the Consumer Market: Sensitivity and Scenario Analysis

Петро МакаренкоORCIDYulia MakarenkoMikola MogilatA. T. NeklesaOlena PonochovnaORCID

Анотація

The article is dedicated to the use of digital methods in assessing the sensitivity of the consumer market and its scenario analysis based on the results of cognitive modeling. In particular, a cognitive map of the consumer market (on the example of gardening products) has been built using the Matlab function. The influence of twelve factors of internal and external environment on the consumer market has been revealed. The ranking of the factors was based on their acceleration and deceleration matrices. The scenarios of inserting the integer pulses into the active vertices of the cognitive map to determine changes in their values at the corresponding simulation cycles have been constructed. It is determined that the main factors of influence on changes in the system of the consumer market of horticultural products are X8 - quality of production and varietal composition of production (early, middle and late varieties of fruits and berries), X11 - scientific and technological progress.

Класифікація

Домен

Physical SciencesSocial Sciences

Галузь

Environmental ScienceEconomics, Econometrics and FinanceComputer Science

Підгалузь

Global and Planetary ChangeEconomics and EconometricsArtificial Intelligence

Тема

Diverse Scientific Research in Ukraine★Economic and Business Development StrategiesCognitive Science and Mapping

Ідентифікатори

DOI: 10.1109/dessert50317.2020.9125046

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