Improving the Mechanism of Management of Investment Activity of Economic Entities

Анотація

The article improves the mechanism of management of investment activities of economic entities on the basis of coordination of the interests of all participants in the investment process through the use of adequate management instruments. It is found out that the management of investment activity is a complex, multilevel process that involves managerial decisions not only at the level of economic entities – investors and participants in investment activities, but also at the State and region levels. It is noted that the enterprise management system should be flexible and respond in time to changes in the modern economic system. An important aspect in the implementation of investment activity should be the process of both attracting and using investment resources, which in the future will ensure an increase in the value of the enterprise. An improved mechanism of management of investment activity of enterprise is proposed, which includes: consistency and method of management; a sequence of processes and stages, appropriate procedures and instruments; a set of institutional and organizational structures and a complex of forms and methods used by them; a sequence of application of various methods. The practical implementation of such a mechanism is possible by aligning the interests of all participants in the investment process through the use of adequate management instruments. It is concluded that the improvement of the efficiency of management of investment activity of enterprise can be achieved only after taking into account all the factors affecting its level both macro and meso (that is, on the part of the State, region and industry sector), and also at the micro level (on the part of the enterprise itself). Only the combination of efforts both by the State and by individual enterprises at different levels will allow the Ukrainian economy to overcome a number of existing problems and attract the necessary amount of funds for economic development and profitable activities of economic entities. Activation of investment processes in Ukraine is possible under the conditions of development of appropriate mechanisms of management of investment attractiveness of economic entities.

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