Principles of Assessing the Competitiveness of Industrial Enterprises and Areas of Successful Operation in a Volatile Market Environment

Анотація

The article considers the issue of increasing competitiveness, the level of which we can talk about the effectiveness of the chosen development strategy, the correctness of management decisions, the presence of competitive advantages in mechanical engineering enterprises compared to competitors. It is established that the main task of industrial enterprises is to increase profitability, improve financial condition, increase performance, solvency, which is possible through the production of competitive products, taking into account consumer needs, increasing competition, strengthening positions both on domestic and foreign markets. It is substantiated that it is important to assess the level of competitiveness through the use of appropriate methods and it is advisable to follow a number of principles. It was found out that the implementation of certain principles will allow a consistent assessment of the competitive situation, ensure the correctness, reliability of such assessment, and take into account the impact of the market environment. Under such conditions, companies will be able to develop measures to improve performance, to form strategic prospects for development. Also, compliance with the relevant principles will ensure the formation of effective solutions and affect the quality of competitiveness management in industrial enterprises, will systematize the evaluation process, obtain reliable data, and ensure the practical use of a system of indicators to assess competitive potential. It is determined that machine-building enterprises work under difficult conditions and the directions of successful functioning in the conditions of changing market environment were formed by taking into account the peculiarities of economic activity, the implementation of which will improve their work, increase profitability, strengthen positions in the international market, level negative influence of internal and external factors. Keywords: competition, competitiveness, evaluation principles, evaluation indicators, management, market environment, areas of activity.

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