DEVELOPMENT OF ENTERPRISE DEVELOPMENT STRATEGY IN THE CONDITIONS OF WAR AND POST-WAR RECONSTRUCTION

Анотація

Modern economic conditions are characterized by a high level of turbulence in the external environment.In such conditions, the main task for enterprises is their ability to adapt to these changes, that is, to develop in accordance with these changes.Only under the conditions of development can the enterprise achieve its goals and objectives, obtain stable profits, satisfy the needs of consumers as much as possible and remain competitive.In the external environment, there are always threats to the enterprise that prevent its existence and opportunities, the use of which allows to move to a qualitatively higher level.The ability to recognize this and use it to the maximum benefit for themselves helps enterprises with a development strategy.It is an important element of any enterprise, which directs it to the path of achieving its goals.The concept of strategy is a fundamental basis in the theory of management and strategic management, because it acts as a mechanism that unites the goals, potential and external environment of the enterprise.The strategy

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