MODERN MECHANISMS OF MANAGEMENT THE INNOVATIVE POTENTIAL OF ENTERPRISES IN UKRAINE

Анотація

The growing role of innovation places new demands on the choice of the most effective mechanisms for the use and evaluation of innovativecapacity, management of innovative activity of the enterprise. In order to adequately assess the current situation and the choice of perspective directions of innovative development of the enаterprise is necessary to conduct a systematic evaluation of the available innovativecapacity. In the developed and some developing countries, the innovative capacity plays a key role in the innovative development of the economy as a whole is regarded as a source of economic development and is an essential component of national wealth. In the article the approaches to the definition of the enterprise innovationalcapacity are given, also it presents the global innovation index. The purpose of this work is to identify and analyze modern problems of managing the innovative potential of the enterprise. The solution of the task of realizing the innovative potential of the enterprise is related to the application of such management functions as organization, coordination, motivation, monitoring, monitoring and evaluation of the actions of employees involved in the innovative activity of the enterprise within the framework of the innovative project. According to the study, it is substantiated that the strengthening of the innovative potential of enterprises is achieved by: ensuring intellectual development; material base development; attraction of financial resources; training and retraining; improving the infrastructure of enterprises; optimization of other resources required for innovation. Therefore, the level of innovation potential is determined by a set of elements of production and economic activity of the enterprise, and effective management allows to achieve certain goals of the enterprise. The problem of effective management of innovation potential of enterprises in modern realities is important, and its implementation can be achieved by creating an effective mechanism for managing the innovation potential of the enterprise, characterized by the ability to manage both static and dynamic components of innovation potential.

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