ТHE SUSTAINADLE DEVELOPMENT POTENTIAL OF AN ENTERPRISE: ESSENCE AND STRUCTURE

Анотація

The concept of sustainable development for an enterprise is inseparably linked to its potential, as the capacity for growth and enhancement of this potential forms the basis for restoring equilibrium during crisis periods and promoting evolutionary development. This connection highlights the importance of the current study. The article refines the definition of enterprise potential, understood as resources and capabilities that can be mobilized to achieve specific goals. The author specifies the elements of an enterprise’s entrepreneurial potential, including economic, financial, organizational, managerial, marketing, production, informational, innovative, resource-based, scientific, technical-technological, communicative, social, and ecological potentials. It is established that the potential of a modern enterprise should be viewed through the lens of resource provision and the capabilities that the enterprise can realize across various areas of activity. All components of an enterprise’s potential are interconnected and can be complementary or interchangeable. The presence and enhancement of robust potential allow enterprises to implement the concept of sustainable development.

Класифікація

Ідентифікатори

Схожі роботи