ASSESSMENT OF COMPETITIVENESS OF CONSTRUCTION COMPANIES: THEORETICAL ASPECTS

Анотація

The purpose of the article is to determine the directions of the integrated assessment of the competitiveness of construction enterprises. To achieve this goal the following tasks should be solved: the formation of a model for the assessment of the integral indicator of competitiveness, the characteristics of the indicators which are used in the developed model. It is proved that the characteristic of directions of estimation of an integral indicator of competitiveness of construction enterprises for determining its influence on the formation and use of intellectual capital, as a means that determines the development of the company, becomes of special significance. The scientific developments conceptual provisions concerning definition of directions of competitiveness estimation are presented. However, the issue of the characteristics of an integrated indicator of competitiveness assessment of construction enterprises remains unresolved. In scientific research there is no common approach to assessing the competitiveness of enterprises. The following directions, which can help to solve the problem, are singled out: implementation of standardization of indicators; calculation of partial coefficients according to the relevant indicators; evaluation of the integral indicator for three components: economic development, living standards of the population, investment attractiveness; defining a generalizing integral indicator of competitiveness. Areas of the model construction for determining the competitiveness of enterprises are determined. They are as the following: efficiency of production activities; assessment of the financial condition of the enterprise; the effectiveness of the organization of sales and promotion of goods on the market; the competitiveness of the goods. The models have been developed. The integral index of competitiveness of construction enterprises has been determined.

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