CONCEPTUAL INTERPRETATIONS OF THE ROLE OF CRAFT PRODUCTION IN THE GLOBAL DEVELOPMENT STRATEGY OF SMALL AGRICULTURAL ENTREPRENEURSHIP

Анотація

Russia’s full-scale armed aggression against Ukraine, launched in February 2022, has caused unprecedented structural shocks to the national economy: destruction of production infrastructure, disruption of logistics chains, mass displacement of population, and a sharp decline in purchasing power. These developments have systematically affected all sectors and types of economic activity, driving a shift in strategic priorities and entrepreneurship development strategies. Developing effective strategies for ensuring the economic resilience of small enterprises has become critically important. Business practice has prompted an active search for innovative production models, with craft businesses emerging as one of the most dynamically developing segments. The scientific and practical relevance of this study lies in providing a conceptual interpretation of the role of craft production in the global strategy of small agrarian entrepreneurship development. The purpose of the article is to propose conceptual interpretations of the role of craft production in the global strategy of small agrarian entrepreneurship development, to construct an analytical toolkit for assessing enterprise resilience, and to formulate recommendations for targeted state support. According to regional assessments, craft enterprises demonstrated comparatively higher adaptive persistence relative to large producers in 2022–2024, owing to localized supply chains, flexible business models, and strong community ties. The entry into force of Law No. 3817-IX (draft law No. 10346) from January 2025 marked the first step toward systemic deregulation for such producers. An Integral Resilience Index for craft enterprises (IRc) is proposed as a quantitative instrument theoretically grounded in the microfoundations of dynamic capabilities theory. Craft distillation is capable of generating added value 5–10 times higher than raw agricultural production. Craft production performs multiple macroeconomic functions under crisis conditions: ensuring community food security, preserving rural employment, generating a local economic multiplier, and supporting regional diversification. The proposed resilience matrix provides an operational tool for state support agencies, with differentiated measures depending on the IRc level. State support should be built on an ecosystem model based on deregulation, financial instruments, clustering, and digital transformation.

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