Identification of creative investment in global economy

Анотація

This article is devoted to the creativization process of economic development under the conditions of the transformation of forms and methods of global competition. The essence of the creative industries has been revealed in the context of their methodological and practical identification. The features of the creative management have been found out, the contours of its development have been outlined the through targeted analysis and competency orientation of relevant specialized MBA programs of universities in the countries which are the innovative leaders. The model of the creative management of international companies has been proposed. Creative Management model formed international company. The methodological format of identification of creative investment has been formed, their author's interpretation has been provided. The necessity and activities have been rationalized with regard to the updates of signs of investment classification by sources, types, forms, target orientation and innovative nature of the conditions of formation for creative economy and management.

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