STRATEGIC MANAGEMENT OF PRODUCTION DEVELOPMENT OF ENGINEERING ENTERPRISES: TRENDS AND EVOLUTION FACTORS

Анотація

The article examines the strategic management of production development of machine-building enterprises in conditions of institutional instability. It is established that the economic development of Ukraine is accompanied by serious transformations at the level of the national economic system and the practice of enterprise functioning, which leads to the need to rethink traditional management concepts and develop new strategic approaches. At the same time, strategic management is now perceived as a continuous activity aimed at identifying long-term goals for the development of a market agent and making effective decisions in a dynamic institutional environment. Particular attention is paid to the theoretical and methodological foundations of strategic management, which are based on the principles of strategic flexibility, mobility and preventive response to dysfunctional institutional changes. The main strategic trajectories of the development of modern machine-building enterprises are determined: exogenous capital accumulation through the attraction of strategic investors and the preservation of a monocentric control model, which is focused on minimizing risks in the short term, but contains threats to technological degradation and a decrease in innovative susceptibility in the long term. The stages of institutional and organizational evolution of machine-building enterprises are identified, namely: an entrepreneurial stage with personalized management, a stage of accelerated growth using professional management, and a stage of maturity, characterized by diversification of the capital structure, formalization of strategic decisions, and redistribution of strategic functions in favor of highly qualified senior management. It is emphasized that the key factors of the effectiveness of strategic management are the ability to adapt the management system to the growing complexity of production and technological processes and changes in the institutional environment, as well as the formation of transparent mechanisms for coordinating the interests of stakeholders. The importance of institutionally oriented approaches to maximizing the total value of enterprises, ensuring their long-term development and sustainable functioning in a changing globalized economic space is outlined. It is determined that the strategic management of machine-building enterprises should be perceived as an evolutionary process that combines the internal logic of organizational growth and the external influence of the institutional environment.

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