SMART Strategies for Training, Career Growth and Staff Development Management in Innovative Enterprises

Анотація

The article substantiates the relevance of managing career growth and development of personnel of innovative enterprises in the conditions of digitalization, dynamism of the market environment and the growth of the role of human capital as a key strategic resource. It summarizes modern scientific approaches to the application of SMART strategies in the personnel management system and develops a model for their integration into the management of career growth and development of personnel of innovative enterprises, taking into account the strategic goals of the organization and individual career expectations of employees. The study used methods of scientific generalization, system analysis and structural-logical modeling. The key categories of personnel management, in particular career growth, personnel development and SMART strategies, were analyzed, and their relationship in the modern HR system of innovative enterprises was determined. The features of managing personnel career growth at innovative enterprises, characterized by flexible career trajectories, project-oriented development, personalization of career routes and extensive use of digital HR tools, are systematized. The feasibility of using SMART strategies in planning individual career trajectories and developing employees' competencies is substantiated. According to the results of the study, a model for integrating SMART strategies into the management system for training, career growth and development of personnel of innovative enterprises is proposed, which provides for a multi-level approach - from strategic coordination to control and institutional support. It has been established that the systematic use of SMART strategies increases the transparency and manageability of HR processes, contributes to the development of key competencies, talent retention and strengthening the innovative potential of enterprises. Prospects for further research are associated with empirical testing of the proposed model and assessment of its impact on the results of innovative activity of enterprises.

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