METHODOLOGICAL PRINCIPLES OF FORMATION OF THE MECHANISM OF ENSURING COMPETITIVENESS OF THE ENTERPRISE ON THE BASIS OF POTENTIAL MANAGEMENT OF INVESTMENT

Анотація

Based on the conditions of operation of enterprises in Ukraine, the relevance of the study of new methodological approaches to increasing competitiveness, which will be able to provide a higher level and contribute to the integrated development of domestic enterprises. Based on the literature, two approaches to understanding the concept of competitiveness are identified. Using a systematic approach, competitiveness is defined as a property of the production and economic system (enterprise) to change the trajectory of development or a certain mode of operation in the process of adaptation to environmental influences in order to preserve and develop existing or create new competitive advantages. The factors of competitiveness of the enterprise based on certain classification features are given. Such features include: place of origin, area of origin, nature of the factor, the degree of interdependence, the degree of usefulness, the role in ensuring the competitiveness of the enterprise, economic reliability and potential competitiveness. It is noted that ensuring the competitive advantages of enterprises must produce innovative products (goods), provide innovative services. It is noted that an important condition for ensuring the competitiveness of enterprises and the country is the formation and implementation of the National Innovation System of Ukraine. A methodical approach to assessing the competitiveness of the enterprise is proposed, which is based on the use of six parameters, namely: financial stability, liquidity, business activity, management efficiency, profitability, sales and ranking of enterprises studied in the matrix. It is noted that using this methodological approach it is possible to determine the most competitive enterprise in comparison with other researched enterprises. It is noted that such a methodological approach can be useful for investors who choose the company to invest and other stakeholders. It is noted that the practice of using the proposed methodological approach to assessing the competitiveness of enterprises has confirmed the correctness of the obtained values and gives almost identical results. Therefore, it was concluded that the proposed method adequately reflects the real ratio of competitiveness of enterprises. It is noted that when assessing the investment (innovation) potential of the enterprise it is necessary to distinguish between its actual level and prospects.

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