MODERN TRENDS OF ENTREPRENEURSHIP DEVELOPMENT IN RURAL AREAS

Анотація

The article describes the current trends in the development of entrepreneurship in rural areas in order to improve the quality of life of the rural population and ensure the competitiveness of these areas. The decrease in the number of agricultural enterprises that use agricultural lands is analyzed. The estimation of volumes of production by enterprises of agricultural products is carried out. It is substantiated that the activity of small and medium enterprises contributes to the growth of incomes of the rural population, reduction of unemployment in rural areas; development of social infrastructure in rural areas, diversification of economic activities and rational use of natural resources. The emphasis has been placed on the expediency of the development of organic production. Measures are proposed to promote the creation of new legal entities in accordance with the organizational and legal forms of management in order to improve the quality of life of the rural population and ensure the competitiveness of rural areas. The emphasis has been placed on the fact that in the agricultural sector, business associations are the most common organizational and legal form of management after farms. It is proved that the development of cooperatives contributes to the creation of new jobs in rural areas, solving the problem of young people going to other settlements to earn money, ensuring the competitiveness of rural areas. The need to increase the number of small businesses is justified by stimulating the development of local entrepreneurial initiatives among rural residents. It is proposed to develop regional programs for business development. The emphasis has been placed on the state support for the development of entrepreneurship in rural areas to modernize the material and technical and technological base of economic entities. The necessity of consulting support of the rural population on starting their own business is substantiated. The necessity of intensification of practices of organization of cooperative and cluster processes in rural areas is proved. Managers and specialists, governing bodies, local self-governments to work out areas for rural development, can use the theoretical and analytical provisions of this study to make practical decisions.

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