The Body as a Reality in the Sign System of Screen Culture and Sexuality as its Ideology

Анотація

The topic of corporeality is due to research in the field of modern philosophy (phenomenology, existentialism), in which the concept of body is a meaning-generating category since it occupies a place in space, indicates the presence of a person in the world and determines the intentional acts of one’s consciousness, focus on the world. Second but no less important factor is stating of our post-bodily future, its connection with the fact of the disappearance of the human body and the need to fight for human physicality with artificial bodies, an analysis of the consequences that the loss of the human body will have for a man and humanity, which can lead to the complete loss of connection with reality. The indicated problem fields interest authors of this study from the perspective of their representation in the on-screen culture, in which the onscreen body as a reference is a reality and performs an ideological function demonstrating and stimulating the production of role models desirable for the culture. The image, presented on the screen, provides the viewer (in the case of their psychological matching) self-identification and, hence, the presence in the reality in the sense that its uncertainty causes its absence.

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