Factors of the information and network economy sustainable development in Ukraine

Анотація

Abstract The article is devoted to determining the role of the information sector of the economy in the new conditions of ensuring the sustainable development of the economic system. The article determines that the largest influence on the GDP per capita of Ukraine is exerted by the indicator of realized Internet services. This proves the fact that today the consumption of information and communication services plays a leading role in the economic growth of the country. And therefore, there is an opportunity not only to influence the growth of GDP by creating conditions of a technical and informational and communication nature, but also to determine the prerequisites for the growth of national income based on the study of consumer needs and their transformations in the conditions of digitalization. In accordance with the concept of sustainable development, the indicator of the usefulness of information needs is not their volume and the desire of economic subjects to use them, but the characteristics of reliability, completeness, accuracy, novelty, efficiency. Along with this, it was noted that the comprehensiveness and unrestrained consumption leads to social irresponsibility, massification, negative effects on the ecological situation of the environment, the undermining of sustainable mechanisms of the existence of civilization as a whole, which requires the justification of alternative approaches of “frugal” and “restrained” consumption. The implementation of prosumerism approaches is defined as an alternative way to building an information and network economy of sustainable development.

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