СтаттяЗовнішня публікація🌐 українська1 січня 2025 р.

CONSUMER PROTECTION IN ADVERTISING AND SMM: LEGAL ASPECTS OF USING COPYRIGHTED MATERIALS

Serhii YevdokimenkoOleksandr Sterlikov

Анотація

The article provides a comprehensive legal analysis of consumer protection in the field of advertising and SMM in the context of the use of copyright objects. The study focuses on defining the specific features of the consumer’s legal status within digital marketing communications, where content simultaneously functions as a tool of influence and an object of legal protection. The specifics of the use of textual, visual, and audiovisual materials in advertising activities are examined, taking into account the requirements of consumer protection legislation and intellectual property law.

Класифікація

Домен

Social Sciences

Галузь

Social SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting

Підгалузь

Political Science and International RelationsGeneral Economics, Econometrics and FinanceMarketing

Тема

Security, Politics, and Digital Transformation★Digital Transformation in LawCopyright and Intellectual Property

Ідентифікатори

DOI: 10.32752/1993-6788-2025-1-294-367-377

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