Methodological basis of management of sustainable economic development of hotel and restaurant business enterprises

Анотація

The issue of determining the progressive directions of economic growth and enterprise development based on the digitalization of business processes is considered. The purpose of the article is to develop a methodological toolkit for managing the sustainable economic development of hotel and restaurant business enterprises (HRB) based on economic and mathematical modeling of their production and management activities in the context of digital transformation. A methodological toolkit has been developed to guide the management of sustainable economic development in HRB enterprises by identifying logical and consequential relationships among business processes, digital technologies, and overall operational efficiency. The patterns of interaction among the digitalization factor parameters, operating expenses by functional components, and the profitability criterion indicator have been identified and quantitatively described. A comprehensive assessment of the differentiated and integrated impact of the components of current activities (production and management), as well as the use of the latest digital technologies, on profitability and costs for management (administrative and sales) activities of business units was carried out. The degree and nature of a specific factor’s impact on the financial result were determined. An approach to determining the unused potential of digitalization factors and operating costs affecting the growth of business process efficiency, profitability, and the sustainable economic development of GRB enterprises was proposed. The patterns of interaction among the production factor parameters, administrative and sales costs, digital transformation of business processes, and the target profitability indicator of GRB enterprises were established and quantitatively characterized. The impact of the studied factors on the profitability of GRB enterprises was assessed, and the hidden potential to ensure economic growth and the sustainable development of business units was identified. The developed models and coefficients enable planning for economic growth parameters and the management of the sustainable economic development of GRB enterprises. Keywords: model, sustainable economic development, economic growth, efficiency, evaluation coefficients, factors, parameters, costs, production and commercial activities, operational activities, digitalization, information and communication technologies, enterprise, hotel and restaurant business.

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