DIGITAL STRATEGY FOR COMPANY DEVELOPMENT IN A COMPETITIVE ENVIRONMENT

Анотація

In today’s environment, the challenge of developing companies in a competitive environment is becoming more acute, especially in the context of rapid technological progress. Digital strategies are becoming an important tool for companies to increase their competitiveness. However, effective development strategies need to be considered to achieve sustainable success in a competitive environment. The purpose of this study is to examine the digital development strategies of firms in a competitive environment and to determine their impact on firms’ competitiveness. The object of the study is the digital development strategies of firms and the subject of the study is the impact of these strategies on the competitiveness of firms in a competitive environment. The study uses the method of analysis of scientific literature and empirical data. Through a systematic review of national and international scientific research and participation in scientific conferences, data on the development of digital strategies in the context of competition were collected and analyzed. The author analyzes current trends in the field of digital strategies for enterprise development and their impact on the competitiveness of enterprises. They also identify the main challenges and opportunities that arise in competition and identify strategic approaches for the successful implementation of digital strategies. The study concludes that an effective digital strategy for the development of a company in a competitive environment can ensure its sustained success. To put the study findings into practice, it is recommended that firms actively adopt innovative technologies, attract competent human resources, and continually adapt to changes in the competitive environment. Companies are advised to carefully study their competitive advantages, weaknesses, and market peculiarities to develop a tailor-made digital strategy aimed at enhancing their competitiveness. Companies should actively integrate advanced digital technologies such as artificial intelligence, data analytics, and the Internet of Things into their business processes to optimize operations and increase productivity. By implementing these recommendations, companies will strengthen their competitiveness and achieve sustainable success in a competitive environment.

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