FUNDAMENTAL PROVISIONS OF SOCIAL ENTREPRENEURSHIP DEVELOPMENT IN UKRAINE

Анотація

The article proposes the substantiation of the need for further development of social entrepreneurship through the analysis of logically interrelated concepts: "social problem", "social need", "social value" and "social effect". An analysis of European experience in the evolution of social entrepreneurship and a brief description of its development in Ukraine. The conceptual apparatus has been improved and the author's definition of the essence of the concept of "social entrepreneurship" has been proposed. The author proposes to define it as an innovative type of economic activity to fulfill a strategic social mission by solving social problems and meeting the social needs of the target group of society, the result of which is the creation of measurable social value and social effect. Emphasis is placed on the fact that the subject field of research for the idea of creating social entrepreneurship forms a set of social problems in society, which determine the relevant to certain living conditions system of social needs of society. The subject field of research of prospects of development of social business is offered to define set of social problems of a society, factors of their formation and consequences of their existence. It is proved that the search for ways to solve social problems of society is a necessary condition for ensuring its socio-economic development, and social entrepreneurship, in turn, is one of the tools to overcome them. A separate set of possible before the formation of social values as a general result of social entrepreneurship is the basis for determining the possible social effect, the achievement of which will be real in the successful planning of social business. Theoretical bases of understanding the content of social entrepreneurship on the basis of the developed structural scheme of interrelations of its basic categories are expanded. Practical approbation of the proposed structural scheme will allow to develop a number of management decisions on the basis of results of thorough researches of all spheres of origin of business idea from the analysis of social problems to the formed social mission. The obtained results allowed to form the author's vision of the essence of social entrepreneurship through a number of categories and the existing logical connection between them.

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