MONITORING AND REGULATION OF MANAGEMENT DECISIONS TO REALIZE THE POTENTIAL OF THE ENTERPRISE

Анотація

The development of any business entity depends on its potential. Enterprise potential is a system of opportunities to achieve development goals within the functions defined by the structure of the enterprise. The level of potential of the enterprise depends on the level of development of the functional structure of the enterprise. It should be acknowledged that, regardless of the type of activity of the enterprise, its form of ownership and size, there are certain components of the potential of the enterprise that are common to all economic entities. There are also those that are specific to specific businesses. This difference in potentials largely determines the vectors and intensity of enterprise development, their competitiveness. Enterprise potential management involves: defining the goals of enterprise potential formation taking into account the factors of the internal and external environment of the enterprise; organizing events to build enterprise capacity; motivation of employees to fulfill the set tasks within the measures defined in the previous stage; control of the process of formation of enterprise potential; regulation of the process of formation of enterprise potential. This article highlights the peculiarities of the implementation of these last two stages of enterprise potential management. It is proved that monitoring of management decisions is directed to such objects as production capacities, areas, resources of the enterprise, etc. taking into account changes of factors of internal and, especially, external environment for timely adoption and implementation of corrective management decisions aimed at optimization of the results of realization of enterprise potential.

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