The Formation of Analytical Provision of Working-Out the Development Strategies and Use of the Export-Import Potential of Enterprise

Анотація

The article describes the procedure of formation of analytical provision of working-out strategies on the basis of optimization of indicators of the export-import potential of enterprise (EIPE). A setting of multi-criteria optimization task of maximization of development and use of the export-import potential of the concrete enterprise is provided, solving of which is recommended to be carried out in the software environment of MatLab. The formation of a strategy based on the monitoring of EIPE, which involves solving of a multi-criteria optimization task, is recommended to be implemented in stages, which can be combined into four blocks, as follows: 1) determination of the structure of company’s potential and the place of its export-import potential in this structure; 2) assessment of the status of export-import potential and its use at the enterprise, and the factors influencing them; 3) assessment of the strategic position of enterprise in the internal and foreign markets; 4) selection and formation of strategy of enterprise’s activity. In the formation of strategies, it is recommended that the desired values of indicators be based on the forecast and optimal values of the main indicators of EIPE and the performance indicators of the enterprise.

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