ASSESSMENT OF THE EFFECTIVENESS OF SOCIAL RESPONSIBILITY MANAGEMENT MECHANISMS OF AGRICULTURAL PRODUCTION ENTITIES

Анотація

The article evaluates the effectiveness of the social responsibility management mechanisms of agricultural production entities in Ukraine. An analysis of the intensity of the introduction of socially responsible measures by agrarian business entities of the Kharkiv region in 2020 was carried out, and the share of social investments of these entities was also determined. The priority vectors for the direction of social investments have been identified – improving the qualifications of employees and their professional development, as well as the introduction of resource-saving measures, within the framework of cooperation with the public, this is the development of education, science, technology and innovation, unfortunately, one of the least popular – environmental protection. A survey was conducted on the factors influencing social investments of agrarian business entities – the legislative environment, public opinion regarding social investments, the performance of state duties and functions, the development of non-commercial and non-governmental organizations, the availability of effective methods and qualified specialists for the implementation of social business programs. The "beneficial effect" of the introduction of social investment flows for the representatives of the investigated subjects of agrarian business was determined – improvement of the attitude of employees to the enterprise; significant benefit to society; improves business performance and increases competitiveness; strengthens the company's reputation. The reasons for the collapse of social projects of medium-sized and small agrarian business entities are identified, among the main ones we can mention the insufficient financial support of social projects, the lack of innovative technologies and their transfer, the absence of a clearly defined competitive position on the market of agricultural products, insufficient provision of human resources, their unsatisfactory quality. Among the main obstacles to the development of social responsibility of agrarian business entities, the lack of funds, tax pressure, imperfection of the regulatory and legal framework that would facilitate the implementation of social responsibility programs are highlighted. It is substantiated that the strategic tasks of activating the social responsibility of agrarian business entities should be divided into economic, social and environmental.

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