Features of adaptive management of SMART strategy implementation in the context of digital transformation

Анотація

The article investigates the features of adaptive management of SMART strategy implementation in the context of digital transformation of the economy. It is substantiated that dynamic changes in the external environment, rapid development of digital technologies, increasing uncertainty, and intensifying competition necessitate a transition from traditional models of strategic management to adaptive approaches focused on flexibility, responsiveness, and performance. The essence of adaptive management is revealed as a process of continuous adjustment of strategic goals, tools, and managerial decisions in accordance with changes in the digital environment. The specifics of the SMART strategy as an instrument of strategic development are analyzed, emphasizing its focus on clearly defined, measurable, achievable, relevant, and time-bound objectives. It is determined that effective implementation of the SMART strategy under conditions of digital transformation requires the introduction of adaptive management mechanisms, including digital platforms, big data analytics, key performance indicator (KPI) monitoring systems, and scenario planning tools. The main features of adaptive management of SMART strategy implementation are outlined, including the integration of digital technologies into the decision-making process, operational adjustment of strategic parameters, risk management, and the establishment of effective feedback mechanisms. The expected results of applying the adaptive approach are identified, such as increased efficiency of strategic management, enhanced innovation activity, and improved resilience of enterprises to digital and market challenges. The study concludes that adaptive management is a key prerequisite for successful implementation of SMART strategies in the modern digital environment.

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