PREREQUISITES FOR THE CREATION OF SOCIAL INNOVATIONS IN THE FIELD OF SERVICES

Анотація

In the materials of the article, attention is focused on the prerequisites for the emergence and formation of social innovations at enterprises in the service sector. The main factors of formation and implementation of social innovations in the sphere of services are studied. Attention is focused on the formation of a structural and logical scheme of the model of the process of creating social innovations. In the process of research, it is proposed to single out the features of open innovations that are directly correlated with the social aspects of the innovative activity of enterprises in the service sector. An analysis of the features of information societies, which served as prerequisites for the activation of innovative activities at enterprises of various forms of ownership and types of activity, was carried out. Such features include: high and growing consumption of goods and services, mobility of resources, significant role and importance of mass media in the life of society, a new model of power, which is expressed in the smoothing of its structure and greater participation of lower levels in making social and economic decisions, cultural pluralism and social forms of life, identity crisis, etc. The stages of creating social innovations were studied, which include: symptoms of the need for change, generation of ideas that meet the identified need for change, creation and testing of prototype solutions, creation of conditions for further maintenance and operation of a new solution, and diffusion of innovations; It was found that the main factors in the formation of social innovations at enterprises in the service sector are mental and behavioral, factors related to the general knowledge of management and knowledge of the company's development strategy, factors related to the implementation of the company's strategy in a certain period of its development and related on managing relations at the enterprise, factors of leadership style and psychological, etc. When writing the article, the methods of scientific abstraction, analysis and synthesis, the generalization method, as well as graphic and logical methods were used.

Класифікація

Ідентифікатори

Схожі роботи