APPLICATION OF STRATEGIC ANALYSIS TOOLS TO ACHIEVE TARGET INDICATORS OF THE ACTIVITY OF STRUCTURAL UNITS OF A HIGHER EDUCATION INSTITUTION

Анотація

In modern conditions, the defining tasks of the formation and implementation of the general strategic course of development of educational institutions include providing citizens of Ukraine with opportunities to obtain high-quality, continuous education throughout their lives. To do this, it is necessary to constantly update the educational and material base of educational institutions, improve information technologies and continuously introduce innovative means of learning, create an effective system of advanced training and internships for pedagogical and scientific and pedagogical workers. A special place in this process belongs to higher education institutions (hereinafter referred to as HEIs), which must ensure the implementation of educational activities at three levels in accordance with the chosen specialties, as well as promote the organic combination of educational, scientific and innovative components of training for the formation of a developed personality. In this context, the development of a university strategy as a long-term development course for all functional subsystems is of particular importance. It is important to form a multi-level management system that will ensure high efficiency and competitiveness in the educational services market. The article identifies the features of the modern strategic analysis toolkit used in assessing the activities of higher education institutions in implementing the current strategy. The content of the pyramidal system for achieving key performance indicators of higher education institutions is proven. A scheme is formed that reflects the hierarchy of achieving target indicators of the university. The features of using the balanced scorecard (BSC) to assess and monitor the implementation of the strategy by the university’s structural units and individual employees are substantiated. A generalized strategic map within the BSC for the university is provided. The example of the BSC strategic map of the department formed by the authors shows target values that serve as reference factors in achieving the established strategic goals of the university’s structural units according to the defined BSC prospects.

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