FORMATION OF ELECTRONIC LOGISTIC ROUTES FOR THE DELIVERY OF AGRICULTURAL PRODUCTS FROM PRODUCER TO CONSUMER IN THE SYSTEM OF BUDGETING ACTIVITIES OF ECONOMIC ENTITIES

Анотація

Problematic issues related to the sale of products by local landowners and owners have been identified. At the same time, a significant share of imports of consumer products is justified. Opportunities for import substitution of products of the agricultural sector of the economy with the simultaneous establishment of the business sector in rural integrated territorial communities are outlined. It is investigated that several weaknesses are currently clearly identified for the established mechanism of sales of agricultural products in the chain from producer to final consumer. In addition to low financial literacy, lack of implementation of marketing principles, involvement of technological renewal of production processes, motivational factor, lack of consulting measures, etc., small agricultural producers need to be integrated into a modernized logistics system. The research presents a thesis about the key problem that exists today for the construction of electronic routes of product delivery – the lack of an address database of end users of products. Such a database was not formed by world leaders in trading platforms such as alibaba. com, aliexpress.com, domestic –, Silpo, ATB and others. Their position is well-established and understandable for conservative reasons. However, we pursue a social goal – to establish the necessary components to motivate the development of entrepreneurship in rural communities. This, in turn, should minimize the existing multiple trade margins. It is determined that the starting point (manufacturer's address), online navigation and off-line navigation system such as google.maps and route endpoint (consumer address) are required to build an electronic route. The difficulty arises in reducing to a single accepted orderly and pre-approved classification of the address of all potential end users and producers. Such unification will provide an opportunity not only to optimize electronic routes, but also the opportunity to find a manufacturer, a service provider in a territory optimally distant from the customer. The first steps towards the digitalization of such processes are laid down in our developed online platform perehid-4.com.ua.

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