Features of the economy of intellectual business in Ukraine

Анотація

The growing role of innovations, the latest technologies and highly intellectual fields of knowledge has caused the formation of a knowledge-based society, as a result, the intellectualization of the economy. This trend has led to the initiation of the so-called intellectual business, which is based on mental activity aimed at creating an intellectual product. In such economic conditions, there is a need to introduce new approaches to the activities of modern enterprises, taking into account the peculiarities of intellectual property and the nuances of intellectual business management. The article examines the essence of an intellectual product, its relationship with scientific research in the field of economics, the role of intellectual business in the development of an innovative new direction of modern entrepreneurial activity. The main properties of the economy of intellectual business and the peculiarities of marketing of an intellectual product have been revealed. Factors limiting the development of the intellectual business economy of Ukraine are highlighted. An algorithm for creating and promoting a commercially attractive intellectual product has been developed. The trends and prospects for the development of the intellectual product market have been studied, problems and ways to solve them have been determined. Recommendations for the development of the intellectual business economy market in Ukraine are offered.

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