CONSUMER PERCEPTION OF MARKETING ASSETS OF THE ENTERPRISE

Анотація

The sources of interpretation of the scientific category "human capital" are investigated. Its definition was laid by the philosophers of antiquity. It was established that the attempt of the first scientific interpretation of the concept, as a separate component, was made by the ancient Greek philosopher Aristotle. He defined it as a driving force, which was aimed on obtaining a material benefit. This benefit had to be fairly divided among all members of society in accordance with the results of their work. During the Middle Ages thinkers made an attempt to reveal this issue in the "work-benefit" plane. It was established that the thoughts of thinkers of the New time became the basis of modern interpretation of this concept They revealed this definition in the context of the development of capitalist relations, which were based on the explanation of human capital as a result of the synthesis of natural resources and labor. It is stated that the modern scientific substantiation of this category was made in the middle of the twentieth century. It explained the essence of this category at the scientific theoretical level, which has a close connection with the natural desires of man and the skills that he receives during the period of receiving education and profession, and also has a close connection with the formation and support of a strong worker's health. It is noted that according to modern researchers the employer can receive a skilled worker only in the presence of the above factors. The worker will produce quality products that will bring a profit to the employer and high wages to him. It is also noted that fundamental research in this area is urgent today for the complete and thorough definition of this scientific definition at the scientific and theoretical level and finding the optimal ways of developing capitalist relations in the enterprise for optimizing technological processes in production and increasing their profitability.

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