Formation of a mechanism for developing the economic potential of enterprises in the context of digital transformation and post-war reconstruction of Ukraine's economy

Анотація

The article substantiates a mechanism for the development of the economic potential of the enterprise under conditions of digital transformation and post-war recovery of Ukraine. The research clarifies the essence and structure of economic potential and interprets it as a dynamic combination of production, financial, human, innovation, digital and organizational components. An integrated system of indicators and a fuzzy-logic model are developed to diagnose the state of these components, identify structural imbalances and classify enterprises into development trajectories: active growth, adaptive development, compensatory stabilization or conservative survival. Particular attention is paid to the digital component as a cross-cutting factor that reinforces all elements of economic potential and increases resilience to war-related shocks. A multi-level mechanism is proposed that combines enterprise-level diagnostics and fuzzy modeling with meso- and macro-level instruments of digitalization and SME support policy, providing a practical toolkit for aligning internal development strategies with national post-war recovery priorities.​

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