ASSESSMENT OF INVESTMENT ATTRACTIVENESS AS A COMPONENT OF INVESTMENT MANAGEMENT

Анотація

Investment activity by the enterprise requires an assessment of the investment attractiveness of the investment object. Approaches to assessment of investment attractiveness are defined. The investment attractiveness of Ukraine was analysed according to the European Business Association, Doing Business rating. The dynamics of indexes of the investment climate of Ukraine, the dynamics of the volume of capital investments (in Ukraine as a whole, by regions, by types of economic activity), foreign direct investments (in Ukraine as a whole, by sectors of the economy) were analysed. A SWOT analysis of Ukraine’s investment attractiveness was conducted. The dynamics of investment expectations, the importance of factors affecting investments are analysed. An integral method of assessing the attractiveness of investment objects has been studied. To assess the investment attractiveness of the project, it is recommended to use the project analysis approach, assessing the marketing, technical and technological, economic, financial, social,institutional, and environmental attractiveness.

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