TRANSFORMATION OF SOCIAL PROJECT AND PROGRAM MANAGEMENT UNDER MARTIAL LAW CONDITIONS

Анотація

The article examines the transformation of social project and program management under martial law conditions in Ukraine. Effective management of such initiatives is critically important for maximizing social benefits, achieving a positive impact on society, and ensuring sustainable development. During wartime, managing social projects faces unique challenges, requiring rapid adaptation, reassessment of existing approaches, and the implementation of innovations. Traditional management methods may prove insufficient in a crisis, creating the need for new strategies in planning, coordination, and implementation to ensure stability and effectiveness in an unstable environment.A thorough analysis of recent studies and publications has revealed knowledge gaps in social project management under conflict conditions, underscoring the importance of further research in this field. The article discusses key differences between social and traditional projects, with a particular emphasis on their social value and significance for society. It explores how social projects aligned with the United Nations Sustainable Development Goals can contribute to systemic, long-term changes aimed at improving quality of life, social integration, and support for vulnerable population groups. The article also presents a classification of social projects based on various criteria, providing a structured analysis essential for effective management in crisis conditions. This classification includes the distribution of projects by scale, funding sources, and level of innovation, among other factors, allowing for better adaptation of management strategies to the specific needs of each project. By addressing the complexity and scope of social projects in a martial law context, the study highlights the relevance of flexible, responsive methods tailored to evolving demands. The study concludes that successful management of social projects under martial law requires a shift toward more flexible, inclusive approaches that account for the engagement of diverse stakeholders and adaptation to dynamic conditions. Such strategies enable social projects to not only meet immediate needs but also contribute to resilient, sustainable development in challenging times.

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