Management of digital business in the context of country’s economic development

Анотація

The key role of information and communication technologies in ensuring sustainable economic development of the country is identified. It is formulated and justifiably proven the hypothesis about the existence of a direct relationship between the Information and Communication Technologies Development Index, the Digital Competitiveness of the country and the Global Competitiveness Index of the country. Considering the ability of digital business to have a significant impact to the country’s economic development, the conceptual basis of digital business management (considered on the example of online retail) is proposed. It is determined the specifics of interaction between the participants of digital business in accordance with the fundamental principles of digital business management, that involve the use of appropriate tools and a portfolio of relevant methods for managing digital business. Key words: country’s economic development, information and communication technologies, digital competitiveness, digital business, conceptual basis of digital business management.  DOI: 10.15276/mdt.2.4.2018.6   Barefoot, K., Curtis D., Jolliff, W., Nicholson, J., & Omohundro, R. (2018). Defining and Measuring the Digital Economy. Bureau of Economic Analysis. Retrieved from: https://www.bea.gov/digital-economy/_pdf/defining-and-measuring-the-digital-economy.pdf. Bris, A., Cabolis, C., & Caballero, J. (2016). Structure and Drivers of Digital Competitiveness. IMD Center Research. Retrieved from: https://www.imd.org/wcc/world-competitiveness-center-publications/oct-2016-criterion. Cabolis, C. (2017). A new publication at the IMD World Competitiveness Center: The World Digital Competitiveness Ranking. IMD Center Research. Retrieved from: https://www.imd.org/wcc/world-competitiveness-center-publications/2017-com-may. Fenwick, N., Matzke, P., Mulpuru, S., Gill, M., Wang, Ch., Klehm, R. & Traikovich, K. (2015). The State of Digital Business To 2020 By 2020. Execs Expect To See The Majority Of Their Revenues Driven By Digital – Are You Ready? Retrieved from: https://www2.simplermedia.com/rs/706-YIA-261/images/StateofDigitalForresterReport-Dynatrace.pdf. IMD World Competitiveness Center (2018). imd.org Retrieved from: https://www.imd.org/ International Telecommunication Union (ITU) (2018). itu.int Retrieved from: https://www.itu. int. McKinsey Center for Business Technology (2012). Perspectives on Digital Business. www.mckinsey.com Retrieved from: https://www.mckinsey.com/~/media/mckinsey/dotcom/client_ service/BTO/PDF/MCBT_Compendium_Perspectives_on_Digital_Business.ashx. Memorandum of understanding signed between Government of Ukraine and OECD (2014). rada.gov.ua Retrieved from: http://zakon0.rada.gov.ua/laws/show/966_003. Spivrobitny’cztvo v ramkax Organizaciyi Ekonomichnogo spivrobitny’cztva ta rozvy’tku [Cooperation within the Organization for Economic Cooperation and Development] (2018). Permanent Mission of Ukraine to the UNESCO. unesco.mfa.gov.ua Retrieved from: https://unesco.mfa.gov.ua/ua/ about-ukraine/international-organizations/oesr. The Global Competitiveness Report 2017-2018 (2017). Global Competitiveness Index 2017-2018, World Economic Forum. reports.weforum.org Retrieved from: http://reports.weforum.org/global-competitiveness-index-2017-2018. The ICT Development Index (IDI): conceptual framework and methodology (2018). itu.int Retrieved from: https://www.itu.int/en/ITU-D/Statistics/Pages/publications/mis2017/methodology. aspx. The IMD World Digital Competitiveness Ranking 2018 (2018). IMD Center Research. www.imd.org Retrieved from: https://www.imd.org/wcc/world-competitiveness-center-rankings/ world-digital-competitiveness-rankings-2018. The World Economic Forum (2018). weforum.org Retrieved from: .https://www.weforum.org.

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