Problems of Ensuring Competitiveness of Ukrainian Enterprises in the Context of European Integration Processes

Анотація

As a result of the study the argumentation of the need for domestic enterprises’ entering foreign markets has been provided and particularities of its conditions have been determined. The assessment of Ukraine on international ratings, which indicates a low level of its competitiveness, has been given. The investigation of ways and forms for Ukrainian enterprises’ entering foreign markets has been performed. The structure of export in the context of goods trends and in dynamics of the past five years has been analyzed. The main issues, which do not allow to fully realize the export potential of Ukraine have been generalized. The vectors to ensure the competitiveness of Ukrainian enterprises at their entering foreign markets in the context of European integration have been determined. Characteristics of the economic part of the Association Agreement between Ukraine and the EU have been provided. It is argued that to conquer the European markets and defend their positions in the domestic ones it is important for Ukrainian enterprises to use the opportunity provided by the agreement timely. Prospects for further research are studying possibilities for implementation of an innovation-active model of management in the engineering industry.

Класифікація

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