CASH FLOW MANAGEMENT STRATEGY

Анотація

Today the need for financial planning is realized by most managers of enterprises, but in spite of this, the problem of building an effective model of enterprise cash flow management takes an important place in the financial policy of the Ukrainian economy. In today's market economy, cash flow is an integral part of the livelihood of the object of management. Poor quality of cash flow management is the main reason of insufficient level of liquidity, cash gaps and violations of the terms of payments and use of external sources of financing. The financial strategy is the foundation of the company's cash management process. An effective cash flow management strategy helps to ensure the rhythm of the operating cycle and increase profits, which maintains the stable financial condition of the company. The process of developing a cash flow management strategy predetermines the need to form specific financial development goals of the enterprise. The objectives of the financial development of the enterprise should ensure the implementation of the mission and objectives of its strategy, on the one hand, and support the objectives of other functional strategies and strategies of business entities, on the other hand. That is why the paper investigated the essence of cash flow management, the main goal and objectives of such management, as well as its main stages. In addition, the main strategies of the basic development of the enterprise were considered. Also, the article developed a cash flow management strategy, taking into account the main directions and problematic aspects of the issue under study.

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