The Transfer of Innovative Technologies in Global and National Markets and Its Impact on the Economy

Анотація

Transition to the knowledge economy in the 21st century is accompanied by an active search for approaches to the management of socio-economic systems, the core of which is represented by technology. By means of innovative technologies, the basics of old business and capital reproduction models are destroyed, while the concentration of production factors and the attraction of assets of various investors acquires an appropriate target orientation. Accordingly, the problems of identifying the results of technology transfer and improving its efficiency are the subject of scientific and applied research in the field of international marketing, innovative and investment management. This publication is aimed at researching the policy of technology transfer to gain competitive advantages in domestic and foreign markets and the peculiarities of its implementation in the conditions of digitalization and servitization of global business, which is justified by the construction of appropriate mathematical models on the example of countries, leading in the world exports of computer services. Innovation technology is considered from different sides as follows: the object of transactions in international relations; the factor of formation of dynamic competitive advantages at both the macro- and the micro-levels; a driving force in shaping dynamic competitive advantages of goods and services; the basis for the growth of the country’s export potential. It is proved that thanks to information and computer technologies, the dominant properties of capital are manifested and the importance of innovative entrepreneurship in the economy with alternative sources of added value creation in related industries with a growing range of intellectual services is increasing. A contentual model of technology transfer as a dynamic process of absorption of technologies through the diffusion of new knowledge is built.

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