COMPETITIVENESS OF THE ENTERPRISE: MANAGEMENT, ANALYSIS, PROSPECTS
Анотація
We have examined the theoretical foundations of the competitiveness of Ukrainian enterprises. We have justified conceptions of strategic orientation of the enterprise competitiveness management, implementation of which requires not only theoretical, methodological, and methodical support but also analysis of external and internal socio-economic relations in accordance with current trends. The process of enterprise competitiveness management is considered as a chain of continuous and interrelated acts -management functions united by communications. Regarding the process of quick and appropriate response to changes in the environment in the context of intellectual factor importance, in the days of the global financial crisis, many Ukrainian enterprises showed unpreparedness for the competitive struggle over the lack of response to changes in the internal and external environment. Enterprise competitiveness management is considered as a chain of continuous and interrelated acts -management functions united by communications.
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