INNOVATION DEVELOPMENT OF AN ENTERPRISE IN THE CONTEXT OF WAR IN UKRAINE

Анотація

. The article aims to outline the elements of a strategy for promoting the innovation development of Ukrainian enterprises in the context of war and to highlight the key areas for the innovation development of enterprises with a focus on innovation. The elements of the strategy for promoting the innovation development of enterprises in the conditions of war in Ukraine are outlined: analysis of the situation and determination of priorities of enterprise activities, flexibility and adaptability of enterprises, adaptation of enterprise products and services, investments in technology for innovation enterprise development, talent management and team development in a business environment, strategic partnership and cooperation, financing of innovations and new ideas, strategic management together with all functions. The key areas of innovation development of enterprises with a focus on innovations are highlighted: development of reliable and adaptive supply chain solutions to ensure uninterrupted operations despite disruptions in the production process, focus on creating new products that meet the urgent needs of consumers, implementation and optimization of remote work technologies to support productivity and collaboration between disparate teams, use digital tools to maintain strong customer relationships and provide support through online platforms and social media, studying environmental practices that can reduce costs and increase sustainability. Keywords: strategy, innovation development, enterprises, investments, technology, financing.

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