AN ADAPTIVE APPROACH TO COST MANAGEMENT IN THE STRATEGIC DEVELOPMENT OF AGRI-FOOD ENTERPRISES’ POTENTIAL IN THE CONTEXT OF INNOVATIVE TRANSFORMATIONS

Анотація

The article presents the results of research into the theoretical foundations of adaptive cost management in the context of strategic development of agri-food enterprises’ potential in the context of innovative transformations. It is substantiated that the adaptive approach to cost management differs from the traditional one in terms of the logic of management decision-making, the nature of planning, the response to changes in the external environment, the perception of the cost structure, management objectives, the time horizon, the tools used, and the level of integration with the enterprise’s strategy. It has been established that adaptive cost management ensures flexible cost differentiation depending on the effectiveness and stage of innovation implementation, creating the conditions for increasing the economic feasibility of technological modernization and minimizing innovation risks. In strategic terms, this approach helps to align innovation initiatives with the resource capabilities of the enterprise and its long-term development goals. It is emphasized that the integration of financial and non-financial management parameters (technological, environmental, organizational, informational) increases the systematic nature of management decision-making and strengthens the capacity of agri-food enterprises for sustainable and competitive development. The results of substantiating the key differences between traditional and adaptive approaches to cost management, as well as the role of adaptive cost management in the strategic development of agri-food enterprises’ potential in the context of innovative transformations, became the basis for the formation of basic principles’ set of such management. These include flexibility, consistency, preventiveness, variability of management decisions, economic feasibility, integration of financial and non-financial parameters, focus on results and value, continuity and feedback, and adaptation to industry specifics.

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