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СтаттяЗовнішня публікація

Development of electronic banking: a case study of Ukraine

Valentyna YakubivORCIDРуслана СодомаORCIDО. HrytsynaНаталія ПавліхаORCIDT. ShmatkovskaORCIDIryna TsymbaliukORCIDOlga MarcusIryna Brodska

Анотація

The article examines the practice of providing financial services in the conditions of security electronic business and outlines the preconditions for the transformation of financial services using various forms of electronic banking. The phases of development of Internet banking and use of mobile banking are considered. The international practice of electronic banking on the example of Poland with a detailed analysis of clients and the characteristics of the leading Polish banks is analyzed. The market of domestic Internet banking services is characterized and the main problems that hinder its development in modern conditions are revealed. The advantages and disadvantages of the wide dissemination of Internet technologies in Ukraine are formulated. Almost all banks that occupy leading positions in the market of banking services offer e-banking services, as it enables clients, without attending a branch of banks, to carry out a wide range of banking operations: to manage the volume of resources on their own account; exchange currency; make payments and transfers; pay for services of mobile communication, Internet, utilities, taxes, fines. The introduction of innovative forms of remote-servicing expands the profile of traditional risks and creates new sources of their occurrence. Therefore, the process of identifying security risks in the use of electronic banking, assessments and risk minimization techniques is a prospect for further research.

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