The Problems and Prospects of Development of Pharmaceutical Industry Enterprises on a National and Global Scale

Анотація

The aim of the article is to identify the problems and prospects for the development of pharmaceutical enterprises under the current trends in the industry on a domestic and global scale. The article analyzes the current state of the pharmaceutical industry in Ukraine and the world. It has been found that the burden on pharmaceutical enterprises in the course of aggravation of geopolitical conflicts increases at a high pace. The impact of russia’s war against Ukraine on the activities of domestic pharmaceutical companies is analyzed. It is determined that the openness of the dialogue between the State and enterprises made it possible to quickly adapt to the conditions of martial law. In the course of the study, the main characteristics of the pharmaceutical market have been identified. The change in the volume and structure of demand for medicines in accordance with the current trends in the external environment is substantiated. It is determined that the structure of demand for medicines is sensitive to external shifts: during the pandemic, sales of antibacterial drugs prevailed, while during the ongoing war, anti-inflammatory, cardiological drugs, and analgesics are more actively bought. It is found that the global demand for medicines is growing at a high rate, which is caused, in particular, by the aging of the population and military conflicts. As a result of the analysis and systematization of the main characteristics of the pharmaceutical market, the problems and prospects for the development of enterprises in the industry have been allocated. Under modern conditions, the innovativeness of drug production is rapidly increasing, the digitalization of all business processes of pharmaceutical companies is developing, the interest of companies in mergers and cooperation with foreign partners is increasing, which provides prospects for development. However, a number of economic and political shifts impede such development. It is determined that under modern conditions it is important for pharmaceutical companies to increase the level of sustainability and flexibility of business, for this purpose it is worth focusing on effective supply chain management, partnership projects and reputation, as well as digitalization of activities. Thus, prospects for further research in this direction are to determine the mechanism for developing effective development strategies by pharmaceutical companies, in particular at the international level.

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