COMPETITIVE ADVANTAGES OF THE CLUSTER AS A BASIS OF INVESTMENT ACTIVITY ENHANCEMENT OF THE REGION
Анотація
The main theoretical aspects of the concept «competitive advantages» are identified. On the basis of the scientific and theoretical research, the concept «competitive advantages» is defined. The features of competitive advantages are revealed. The theoretical basis of special and distinctive features of the enterprise competitiveness is extended. The factors, which determine the duration of maintaining the competitive advantage by the commodity producer, are considered. The influence of clusters on the process of attraction of investment funds and formation of an investment portfolio of the enterprise is determined. The positive and negative sides of the cluster model of economy as for the attraction of investments are identified. The model of the influence of competitive advantages of clusters on the process of formation of an investment portfolio of enterprises is formed.
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