ТРАНСКОРДОННЕ СПІВРОБІТНИЦТВО УКРАЇНИ ТА ЄС НА ШЛЯХУ ДО ЧЛЕНСТВА В ЄС: ФІНАНСОВО-МАРКЕТИНГОВІ АСПЕКТИ
Анотація
Peculiarities of cross-border cooperation in Ukraine are studied.The main concepts and mechanism of financing cross-border cooperation are highlighted.The importance of cross-border cooperation at the stage of economic development of Ukraine is revealed.The problems and prospects of financing crossborder cooperation programs in Ukraine are systematized.The article examines the theoretical foundations of the formation of marketing philosophy in cross-border cooperation (TCC).The classification of regional marketing in the management system of the regional economy under the conditions of the TCS was improved, which provided the basis for deriving its following components: border and crossborder marketing.The toolkit of organizational and economic analysis of marketing in TCS is presented.The place of digital marketing in the subsystem of the digital economy and its role in the processes of TCS are determined.The latter is under the influence of the trend of the beginning of the 21st century, aimed at the activation of
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