Developing Practical Recommendations for Increasing the Level of Digital Business Transformation Index

Анотація

Research goals and objectives: to develop practical recommenda- tions for increasing the level of digital business transformation index based on clustering of small and medium enterprises. Subject of research: development and use of practical recommendations (digital roadmaps of digital transformation) for entrepreneurs. Research methods used: survey of entrepreneurs, analytical methods for deter- mining the Index, statistical methods of data processing, expert analysis of re- spondents' answers, cluster analysis of business structures, business analytics. Results of the research. The list of multilevel recommendations for increasing the Digital Transformation Index were formed as well as the calculation method of the Index were described. Also was displayed gradation of recommenda- tions; the results of clustering of business structures by the level of digital ma- turity were demonstrated; specific recommendations for raising the HIT for the enterprises of each of the clusters were formed. Such a methodology should take into account the current state of affairs in Ukraine, reflect an in-depth anal- ysis of the level of digital transformation of business structures, while being flexible in order to respond promptly to new phenomena and the emergence of new digital technologies.

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