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СтаттяЗовнішня публікація

Formation of an effective financial services market system

Iryna KorpaloIryna KhomaORCID

Анотація

The article is devoted to the topical issue of identifying the necessary steps and prerequisites for creating an efficient financial services market system in the modern financial world against the background of the development of innovative technologies. Given that the formation of an effective financial services market in modern conditions requires an integrated approach, including a certain list of key factors, the article's research aimed at finding information that would be relevant and help determine the main criteria and directions for improving the existing financial services market system. The author examines the key aspects of the formation and implementation of the financial services system and ensuring its efficiency through not only the use of the latest technologies but also compliance with new technological standards and norms. Particular attention was paid to ensuring the competitiveness of the system, namely, the development and implementation of innovative products and services, as well as innovative methods of conducting business by financial services market participants. The impact of the rapid development of financial innovations and the introduction of the latest technologies on the efficiency of financial institutions is studied. In particular, the author emphasizes the importance of applying blockchain technologies, the use of artificial intelligence (AI), and automated financial systems, which in turn can improve the quality of service and provision of financial services, as well as reduce the risks of unsuccessful financial transactions. The authors outline the need for cooperation with international organizations to meet the requirements and standards they need and to ensure the possibility of conducting global financial transactions that go beyond the financial services market in Ukraine. The article analyzes the importance of improving financial literacy among the population to create a more efficient and competitive financial services market characterized by consumer confidence and high quality of services provided since a high level of financial literacy among the population contributes to making the best decisions regarding the selection and analysis of financial services.

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