PROJECT MANAGEMENT AS AN ELEMENT OF IMPROVING BUSINESS PROCESSES OF THE TOURIST ENTERPRISE

Анотація

The article substantiates the need to apply project management in order to improve the business processes of the tourist enterprise, which, accordingly, will allow maintaining competitiveness.It was found that project management is an effective tool in managing business activities in the tourism industry.The essence, structure and main criteria of project management application at modern enterprises of the tourism industry are determined.It has been investigated that modern mechanisms of project management make it possible to keep continuous records and control the state and movement of goods and material, financial, and human resources at the enterprise, to receive information about the results of the enterprise in real time, to quickly prepare analytical documents, forecasts and work plans on the basis of reliable and complete information about the company's activities, which is available at any time.It has been established that the use of elements of activity design in the field of management of a tourist enterprise contributes to increasing the efficiency of the enterprise's production and economic activity as a result of clear planned activities, more efficient collection and a more rational mechanism of processing and systematization of economic information, reduction of response time to external changes, optimization of the organizational structure of the enterprise, timely acquisition of more rational options for solving management tasks, increase in labor productivity, rationalization of the production structure, reduction of the volume of operating and management costs, formation of an optimal development strategy in the conditions of a competitive, rapidly changing market environment, increase in the level of efficiency management decisions due to the access of managers of all levels to a single information base of the project, etc.It has been Журнал «Наукові інновації та передові технології» № 12(26) 2023 (Серія «Управління та адміністрування», Серія «Право», Серія «Економіка», Серія «Психологія», Серія «Педагогіка») 284proven that the implementation of the world experience of entrepreneurial activity based on project management will allow to coordinate and control the business processes of a tourist enterprise at any stage of implementation.

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