Transformation of the enterprise management system on the basis of the digital economy

Анотація

The article is aimed at disclosing the problems of using digital management in the management system of modern business entities.The relevance of digital management in modern management is determined by the rapid development of information technology and the growing requirements for the efficiency of business processes. The article analyses the main areas of digital management, which involves the use of modern tools (cloud technologies, artificial intelligence, big data, automation, CRM systems, project management software, etc.) to optimise management processes, accelerate decision-making, and increase competitiveness.The research uses the methodological framework for calculating the Networked Readiness Index (NRI) and analyses the prospects for the development of digital management in Ukraine. The calculation of the NRI for Ukraine is based on a comprehensive analysis of international statistics and expert opinions, which allows for a comprehensive assessment of the country’s digital readiness. The methodology takes into account both technical capabilities and human capital, policies, and the real impact of ICT on the economy and society, which makes it possible to track the dynamics of development and identify priorities for digital transformation.The study concludes that digital management provides a number of advantages in the management of business entities, namely, optimising business processes by solving the problems of automating routine operations; accelerating management decision-making through access to real-time data and analytics, which enables managers to respond quickly to market changes; facilitating collaboration between employees through digital platforms; and increasing flexibility and adaptability in the BANI world.

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