THE ASSORTMENT POLICY FORMATION AS AN ELEMENT OF THE ENTERPRISE COMPETITION STRATEGY
Анотація
The article deals with the basic approaches to the conceptual apparatus "assortment policy". The term conclusions clarification has been made. It has been estimated that the assortment policy has been aimed at the number of enterprise goals solving in order to realize the main purpose of its activity. The effective and stable functioning has been achieved through the sale of the products range based on a combination of consumer needs and of business entities entrepreneurial capabilities. The assortment policy management system provides for the development of a strategy for each product group. Its implementation involves the range products managing by its life cycle stages using appropriate methods of its development. The number of factors that influence its formation have been identified. The ways of its realization have been considered. The integrated management evaluation model has been proposed.
Класифікація
Ідентифікатори
Рецензії (0)
Написати рецензіюРецензій ще немає. Будьте першим!
Схожі роботи
Innovations in the risk management of the business activity of economic agents
Схоже за: Economic Issues in Ukraine · Economic and Technological Developments in Russia · Economic and Business Development Strategies
The role of business planning in enterprise activities and international standards regarding its compilation
Схоже за: Economic Issues in Ukraine · Economic and Technological Developments in Russia · Economic and Business Development Strategies
CREATIVE INDUSTRIES AS A SOURCE OF EXPORT GROWTH
Схоже за: Economic Issues in Ukraine · Economic and Technological Developments in Russia · Economic and Business Development Strategies
Practical Aspects of the Implementation of International Financial Reporting Standards and Accounting Policies in Business Structures
Схоже за: Economic Issues in Ukraine · Economic and Technological Developments in Russia · Economic and Business Development Strategies
Current issues of the management of socio-economic systems in terms of globalization challenges: scientific monograph
Схоже за: Economic Issues in Ukraine · Economic and Technological Developments in Russia · Economic and Business Development Strategies
Impact of Global Trends on the Formation of State Competitiveness Geostrategy
Схоже за: Economic Issues in Ukraine · Economic and Technological Developments in Russia · Economic and Business Development Strategies