EFFICIENCY OF ENTERPRISE ON THE BASIS OF MARKETING ACTIVITY

Анотація

The article studies the efficiency of enterprises on the basis of marketing activity, in particular on the example of LLC "Elektrosvit". The main aspects of marketing activities of enterprises in the conditions of fierce competition and changes in consumer preferences on the basis of the introduction of the latest strategies and methods are allocated. The theoretical aspects of marketing, the basic principles of marketing activity, key approaches to assessing its effectiveness, as well as the features of the introduction of digital technologies in the activities of the enterprise are considered. The marketing strategies of enterprises and their main elements, which successfully use a combination of traditional and digital marketing methods, are outlined. The main results of marketing activities that will allow the enterprise to work efficiently have been determined. The directions of ensuring the efficiency of enterprises, which are aimed at the formation and implementation of implemented strategies on the basis of marketing strategies, are indicated. The world experience in the use of modern digital technologies has been studied, which is the key to the successful development of marketing strategies and ensuring the effective operation of enterprises. A comparative analysis of the marketing strategies of competitors has been carried out, which made it possible to highlight the advantages of the company. Particular attention is paid to the use of CRM systems, automation of marketing processes, and brand building to strengthen customer loyalty. The article offers recommendations for improving marketing activities, which will contribute to increasing the efficiency and competitiveness of enterprises in the context of digitalization of the economy. Keywords: marketing, trade enterprises, efficiency, digital marketing, CRM systems, automation, loyalty programs, competitiveness, brand, marketing strategy.

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